Privacy Policy

BioPerformance AZ ("we," "our," or "us") is committed to protecting your personal and medical information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at bioperformanceaz.com, contact us, or engage with our services. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our site.

We may collect the following categories of information:

• —Personal identifiers: name, email address, phone number, and mailing address provided through our consultation request form or direct communications.
• —Health and wellness information: goals, areas of concern, and other health-related details you voluntarily submit through our patient intake forms.
• —Technical data: IP address, browser type, operating system, referring URLs, and pages visited, collected automatically via standard web server logs and analytics tools.
• —Communications: records of correspondence when you contact us by email, phone, or through our website.

We do not collect payment card information directly through this website. Any payment processing is handled by compliant third-party processors subject to their own privacy policies.

We use the information we collect for the following purposes:

• —To respond to consultation requests and communicate with prospective and current patients.
• —To schedule appointments and coordinate care.
• —To send administrative communications, including appointment reminders and follow-up information.
• —To improve our website, services, and patient experience.
• —To comply with applicable legal and regulatory obligations, including those imposed by federal and state healthcare laws.
• —To protect the security and integrity of our practice and website.

BioPerformance AZ operates as a healthcare provider and is subject to the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its implementing regulations. Protected Health Information (PHI) — meaning individually identifiable health information relating to your past, present, or future physical or mental health condition, the provision of healthcare to you, or payment for that care — is handled in accordance with our separately issued Notice of Privacy Practices, which is available upon request at our office or by contacting us at [email protected].

Information submitted through this website's consultation form may constitute PHI once a patient relationship is established. We implement reasonable administrative, technical, and physical safeguards to protect such information from unauthorized access, use, or disclosure.

BioPerformance AZ may offer telehealth consultations in the future. When telehealth services become available, any information transmitted during a telehealth session will be treated as PHI and protected under applicable HIPAA standards. Telehealth sessions will be conducted through HIPAA-compliant platforms. Patients will be required to provide informed consent prior to participating in any telehealth service.

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. Cookies are small data files stored on your device. You may configure your browser to refuse cookies or to alert you when cookies are being sent; however, some features of our website may not function properly without them. We do not sell or share cookie-derived data with third parties for advertising purposes.

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

• —Service providers: trusted third parties who assist us in operating our website or conducting our business, subject to confidentiality obligations.
• —Legal compliance: when required by law, court order, or governmental authority, or to protect the rights, property, or safety of BioPerformance AZ, our patients, or others.
• —Business transfers: in connection with a merger, acquisition, or sale of all or a portion of our assets, subject to standard confidentiality protections.

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Medical records are retained in accordance with Arizona state law, which generally requires retention of adult patient records for a minimum of six years from the date of service.

We implement industry-standard security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data transmitted through our website, restricted access to personal information by authorized personnel only, and regular review of our data collection, storage, and processing practices. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately so we may take appropriate action.

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:

• —Access the personal information we hold about you.
• —Request correction of inaccurate or incomplete information.
• —Request deletion of your personal information, subject to applicable legal and regulatory retention requirements.
• —Opt out of non-essential communications at any time by contacting us directly.

To exercise any of these rights, please contact us at [email protected] or by calling 623-299-2040.

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy, please contact us: